We have 12 years to radically change course, UN scientists warned last October, or face catastrophe.
As journalists, we have a professional responsibility to report on the urgency of this moment. Despite good coverage by some news outlets, climate silence still reigns in much of the media. For example, only 27 percent of Americans knew in election year 2016 that virtually all scientists agreed that climate change is human-caused, happening now and very dangerous.
Previous reasons for underplaying the climate story—fears of alienating audiences, losing money, or appearing partisan—no longer hold. Most people under age 40 care intensely about climate change, irrespective of their political outlook—even Republicans and independents want action, while Democrats call it their number one concern. That may help explain why The Guardian, our first partner at Covering Climate Now, has found that its extensive climate and environment coverage is making, not losing, money.
We describe our plans for Covering Climate Now in this FAQ, which links to the April 30 conference at the Columbia Journalism School that launched this project and where iconic TV newsman Bill Moyers announced a $1 million pledge from the Schumann Media Center to fund the first year of our work.
Our ask of you is simple: commit to a week of focused climate coverage this September. We are organizing news outlets across the US and abroad—online and print, TV and audio, large and small—to run seven days of climate stories from September 16 through the climate summit UN Secretary General Antonio Guterres hosts in New York September 23. The stories you run are up to you, though we can offer ideas and background information and connect outlets looking for content with content providers looking for outlets."We have twelve years..."
"Only 27% of Americans..."
"Making, not losing, money."
"Commit a week of focused climate coverage...through the climate summit."
This is public relations and marketing. It certainly isn't journalism.
I've never understood why journalists are willing to surrender their souls for global warming activism.
So, when you see all of these stories materialize, as if by magic, in mid-September, remember that you are a target of a coordinated political campaign.
Hat tip: Joanne Nova