The Weather Channel® Has Lost Its Way

Another giant layoff announced today.

In the nearly three year history of this blog, I don't think I've posted about The Weather Channel. I used to watch them quite frequently (five or more years ago) but I doubt I've watched them -- cumulatively -- ten minutes in the past year.

Its endless repeats of cheesy documentaries (with fake footage), behind-the-curve storm forecasting, and constant turnover have made it irrelevant to many.

Out of curiosity, I just turned over there and they are showing a documentary about... a road construction project in NYC??!!  Guess they don't need meteorologists for that.

The Weather Channel used to be a very powerful brand. Now, it seems to stand for nothing. It is a shame.

Comments

  1. Same thing happened to the Discovery Channel. It's all "Swamp Something" now.

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  2. Sounds like MTV. I don't think they even play any music videos anymore. I no longer change over to TWC as they are always running some show that doesn't allow "Weather on the 8's", or what they show is 1/2 the country away.

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  3. I agree Mike, it is a shame of what they have become. Not even a shadow of what it used to be. Like, you, I can't remember the last time I watched them for ANY length of time for just weather. Also, I find it is interesting that I came across an article stating that TWC was laying off 7% of its workforce. I know Jeff Morrow had announced his retirement within the last 2 weeks after 26 years and one other meteorologist had announced they were leaving also. I wonder how many of those being laid off are current employees of Weather Underground and/or TWC?

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  4. Hi Saline, I don't know the answer to your question.

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  5. Weather? Not on the 8's...on the "what's the weather" channel.
    Some of the weather, some of the time...but not when you want it....on the used-to-be-weather channel.

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  6. The Weather Channel has become a mere husk of itself. The brand used to stand for accurate forecasts with people that would explain the why behind the what. Now, if you want that, you have to e-mail your local broadcast met or try to start a dialogue with your local NWS office. I get my weather from the NWS and analyzing data on my own so I can become a met. TWC=WOT (Waste Of Time)

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