65% of Americans cannot name a single living scientist.
Let that sink in a moment.
Kim Kardashian, check. Paris Hilton, check.
Barry Marshall, who? Gerhard Ertl? Dan Shechtman? You can see bios of those people here. They recently won Nobel Prizes. Each of these men (especially Marshall and Shechtman) have fascinating stories about overcoming overwhelming scientific opposition to bring their discoveries to the fore.
Science teachers: Please introduce your students to these heroes in our time. By adding some personality to science courses, you can generate enthusiasm for the more technical aspects of what you teach.