Shopping Up A Storm

[Bumping this back to the top since many have missed Friday's storm coverage.]

According to a recent Wall Street Journal article, marketers are using data from forecasters to target when and were to run their ads. Sales of healthy snacks increase in the winter for parts of Boston and New York.  Lotion sales are up with increased cloud coverage, wind speed and temperature. And depending on the season, humidity can matter for sales of bottled water more than temperature. Also with high humidity comes more sales for frizzy-hair-taming products.

 Retail, manufacturing, transportation, utility, educational, health care and governmental clients through out the US, Canada an Mexico turn to Mike Smith and AccuWeather for specialized weather-risk management services and state-of-the-art weather forecasting. Last winter here in Wichita, we had several days of snow and ice. One of the local grocery stores should have consulted Mike's forecast to be better prepared; instead the shelves were so empty and ravished that it looked like a zombie apocalypse had occurred.

Winter storms drive sales of snow shovels and ice melt, just like high heat drives the sales of beer and ice. Now that fall is here, what is on your mind today? A pot of chili or stew bubbling on the stove? Or maybe enjoying smores by a campfire is in your future? Let us know what drives you to shop up a storm.


  1. NPR did a story a year or so ago about Wal-Mart's storm preparation team. They have trailers of location- and season-specific items staged at regional distribution centers ready to go. The product mix always includes generators, chainsaws, and tarps; winter mix adds shovels and snowblowers.


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