Monday, June 10, 2019

Volkswagen: A Brilliant Job of Rebranding

Because of the extraordinary weather of the last 30 days, we have, of necessity, focused on weather almost to the exclusion of other topics. So, let's get back to analyzing business and marketing.

One of the toughest things to do is to rebrand a company after a scandal. Volkswagen has been embroiled in scandals for most of the last five years. With that in mind, their new branding and repositioning commercial is brilliant (please click on the link to view).
I am not thrilled with their decision to tie the campaign to the silly Paris Agreement but I suspect their target audience skews toward people who are concerned about human-caused global warming. i also suspect their "nostalgia" audience were big Simon & Garfunkel fans. So, I give them 5-stars.

Boeing: Paying attention?

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