When Playboy was popular, the classic rationalization for reading it was that it had "great articles."
Now, (hat tip, Watts Up With That) comes a peer-reviewed social science "study" that is about "breasturants" (Hooters, Twin Peaks, etc.) and how men behave in them. The Playboy rationalization came to mind when I read the author was male and he did not conduct anonymous surveys or conduct social science research in generally accepted ways. Here is the basis of the study:
And, while I hate to use the term "highfalutin'" twice in two sentences, that is an accurate way to describe the paper's title.